Image: Project Lead the Way CEO, Vince Bertram
By: Devin Thorpe, Contributor
Vince Bertram, 50, CEO of Project Lead the Way, a 501(c)(3) nonprofit that provides STEM education, curriculum and training to schools, districts and teachers for millions of students across the country, says operating as a mission-driven business is key to having impact.
With $73.2 million in 2017 revenue and programs in 10,500 schools in all 50 states, Project Lead the Way—PLTW—serves millions of kindergarten through 12th-grade students.
Bertram says, “We are a business and if we don’t have a sustainable business model, we can’t provide the service to schools.”
Most of the organization’s revenue comes from fees for service and product sales. PLTW’s online store sells equipment and supplies that teachers and schools can use for teaching science, technology, engineering and math—STEM skills.